Virtue Asia has launched a fresh campaign for Lotus Whiteglow, focusing on one of the most common skincare concerns – dark spots – with a culturally resonant approach. The campaign highlights how visible skin concerns can affect confidence, positioning Whiteglow’s Niacinamide-infused Gel-Crème as a practical, relatable solution for today’s consumers.

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Breaking away from conventional skincare advertising, the film puts the camera in the hands of its protagonist, capturing the product’s effect from the same perspective where dark spots are most noticeable. This approach creates a narrative that feels both authentic and native to digital storytelling.

Abhishek Jain, Business Director, Virtue Asia, explained:

“Typical skincare communication focuses only on an ingredient and its benefits. We wanted to dig deeper and tap into a cultural truth that makes the story relatable. Women today are constantly seen through the lens of social media, and that reality shaped our storytelling. By showing how the product naturally fits into their lifestyle and helps them feel seen in their best light, we created a campaign that is sharp, authentic, and focused on the hero ingredient.”

The campaign reintroduces Lotus Whiteglow’s iconic Gel-Crème, now enhanced with Niacinamide in combination with its trusted natural actives. Designed for a digital-first rollout, it ensures high visibility across social media and aims to engage a younger, socially connected audience seeking effective skincare solutions.