The campaign, conceptualised by FCB India, showcases how Diwali is shaped not just by celebration, but by the warmth of preparation and the joy of reunion.
Diwali is a festival of light, love, and togetherness, a time when homes glow with warmth and anticipation. vivo, the global smartphone brand, continues its tradition of celebrating the #JoyOfHomecoming with a new campaign film created with FCB India. This year, the film focuses on the spirit of festive preparations – the everyday rituals that turn anticipation into joy and houses into homes. By highlighting these moments, the campaign reminds viewers that the magic of Diwali lies not only in the festival day itself but in the bonds and memories created along the way.
From dusting cupboards and stringing lights to tracing rangolis and preparing sweets, the campaign celebrates timeless traditions where laughter flows, excitement builds, and families ready their homes for loved ones. It emphasizes that Diwali is defined as much by preparation and togetherness as by celebration.
The film tells the story of a father preparing his home for Diwali alone, until he discovers a forgotten childhood letterfrom his daughter, rekindling a promise she once made to help hang festive lights. Guided by love and memory, she returns home, and together they complete the decorations, embodying the true #JoyOfHomecoming in the warmth of togetherness.
Geetaj Channana, Head of Corporate Strategy, vivo India, said:
“Every year, vivo celebrates the spirit of homecoming through our Diwali campaigns, because we believe the festival is as much about the journey of preparation as the day itself. Aligned with our philosophy of ‘Live the Joy,’ this campaign is a tribute to the simple, shared moments that make the season unforgettable. At vivo, we remain committed to enabling people to connect, capture, and celebrate life’s most meaningful memories with their loved ones.”
Mayuresh, CCO, FCB NEO, added:
“In today’s fast-paced world, coming home for Diwali can feel almost routine. We wanted to remind people that the real magic isn’t just in the lights, but in the small chores that quietly bring families together. These simple moments strengthen bonds, and that’s why we chose to tell a story where vivo highlights that the real joy of Diwali is in the preparation – the little chores, the laughter, and the shared effort that brings families closer.”
The campaign will be featured across digital, social, and broadcast platforms, bringing alive the warmth, nostalgia, and togetherness that define Diwali.
