A “creative alignment” celebrating accuracy, consistency, and dependability
Volkswagen India has launched its latest Golf GTI campaign featuring Indian cricket fast-bowler Jasprit Bumrah. The partnership underscores shared attributes: precision, consistency, and performance-traits inherent to both the Golf GTI and Bumrah.
Precision Meets Engineering Excellence
Volkswagen describes the tie-up as a “creative alignment”, driven by mutual emphasis on accuracy, control, and dependability. Globally recognised for its sharp handling and performance DNA, the Golf GTI represents top-tier German automotive engineering, now available in India.
The campaign aims to position the Golf GTI not just as a car, but as a symbol of engineered excellence. Associating with Bumrah helps Volkswagen reinforce its “Progressive Performance” brand philosophy-blending technical mastery with an engaging driving experience.
Brand Voices
Nitin Kohli, Brand Director, Volkswagen India, remarked:
“This collaboration goes beyond performance; it’s a statement of intent aligned with our motorsport DNA. We wanted to create a narrative rooted in substance-reflecting character, trust and resonance. Partnering with Jasprit Bumrah, a legend known for precision bowling, adds incredible dynamism. Together-‘Bumrah and GTI’-we anticipate thrilling our customers.”
Jasprit Bumrah shared his thoughts:
“I’ve always believed that true performance doesn’t need to be loud-it needs to be consistent. Teaming up with Volkswagen and the Golf GTI felt natural. I respect a brand that embodies precision and presence, and I’m proud to represent performance par excellence.”
Shared Ethos Drives Impact
Bumrah’s journey-characterised by discipline, consistency, and quiet leadership—mirrors the Golf GTI’s ethos. This collaboration is expected to enhance Volkswagen’s desirability and emotional appeal in the Indian market.
