Wendy’s India has rolled out a nationwide consumer engagement campaign themed around the T20 World Cup, in partnership with Coca-Cola, the official sponsor of the tournament. Timed to capitalize on India’s cricket frenzy, the initiative blends food, fandom, and rewards to turn everyday burger orders into celebratory moments.
Running from February 7 to March 8, the cricket-themed campaign allows customers to “score runs” with every Wendy’s burger purchase. Each order comes with a special sticker featuring a random score of 10, 15, or 20 runs. Once customers accumulate 100 runs, they are eligible for assured rewards by simply sending a DM to @wendys_india on Instagram.
The rewards, powered by Coca-Cola, include T20 World Cup match tickets, signed official jerseys, and autographed cricket balls-bringing fans closer to the action and their sporting heroes. In addition to digital participation, dine-in customers at Wendy’s India outlets are guaranteed official T20 merchandise, enhancing the on-ground match-day experience.
Commenting on the campaign, Mohit Mahajan, AVP – Marketing at Rebel Foods, said cricket is a shared emotion in India and the T20 World Cup provides the perfect opportunity to unite fans over food and excitement. The campaign, he noted, is designed to go beyond meals and create a rewarding, interactive experience that makes every order feel like a win.
Live across India, the initiative reinforces Wendy’s India’s strategy of integrating pop culture moments into everyday dining. By combining burgers, cricket, and collectibles, the brand is giving fans one more reason to cheer-both on and off the field-this T20 season.
