Whisper has partnered with Indian cricketer Jemimah Rodrigues to spotlight its Period Panty, positioning it as a modern period-care solution designed to keep pace with today’s active lifestyles. Rooted in the belief that periods should never hold girls back from moving, playing, studying, or living fully, the brand’s latest campaign focuses on comfort, confidence, and uninterrupted movement-on match days and beyond.
Traditional pads often raise concerns around leaks, stains, and discomfort, sometimes forcing girls and women to adjust their routines during period days. Addressing these challenges, the Whisper Period Panty is designed like regular underwear, offering full coverage without bunching or shifting. The design aims to provide reliable protection against leaks and stains, allowing wearers to go about their day without constant adjustments or worry.
As the face of this initiative, Jemimah Rodrigues features prominently in Whisper’s communication, bringing authenticity and relatability to the message. Sharing her perspective, Rodrigues highlights how dependable period protection is essential, especially in high-pressure environments like competitive sports. With continuous absorption, 360-degree protection, and all-day comfort, the Period Panty supports her through training, matches, travel, and busy everyday schedules-helping her stay focused on performance rather than periods.
Whisper’s leadership emphasizes that period care must evolve alongside the changing lives of girls and women, from their first periods to college life and active routines. The association with Jemimah reflects this evolution, as she represents a generation that refuses to slow down because of periods.
The partnership is further brought to life through a campaign film titled ‘AB Mudna Nahi, Udna Nahi’, showcasing how the Whisper Period Panty seamlessly fits into Jemimah’s fast-paced life. The film reinforces the brand’s message of freedom, confidence, and uninterrupted momentum-encouraging every girl to move forward without hesitation.
