The collaboration leverages In-Content Advertising (ICA) to integrate top brands seamlessly into Aryan Khan’s directorial debut on Netflix.

Whisper World, the global leader in In-Content Advertising (ICA), has joined forces with Red Chillies Entertainment for The Ba**ds of Bollywood*, the 2025 entertainment blockbuster streaming on Netflix and marking Aryan Khan’s directorial debut.

As Red Chillies’ exclusive ICA partner, Whisper World crafted creative solutions to embed brands organically during post-production. Major brands such as Coca-Cola, Sprite, BKT Tires, Mother Dairy, Truecaller, Senco Gold & Diamonds, Monte Carlo, and Goibibo appear seamlessly within high-attention narrative moments. Additionally, select placements for Aryan Khan’s own brand, D’YAVOL, were executed through Whisper World.

Guneet Anand, Partner at Whisper World, said, “We’re thrilled to collaborate again with Red Chillies Entertainment. Our focus is to move beyond traditional product placement and create brand experiences that feel organic to the narrative, memorable, and engaging for viewers.”

The partnership builds on prior successes in Jawan (2023) and Dunki (2023), where ICA enabled brands like Asian Paints and BKT Tires to integrate naturally into storylines.

Venky Mysore, CEO, Red Chillies Entertainment, added, “Our goal is to create premium content that captivates audiences while offering brands a platform to be part of the storytelling organically. Whisper World helps us achieve that balance, enhancing value for both viewers and partners.”

Whisper World’s ICA solutions are designed to deliver measurable impact for brands across sectors. With a streamlined workflow that takes campaigns from brief to execution within weeks, the approach provides marketers new opportunities to engage audiences across films, series, and music videos. Guneet Anand concluded, “For the featured brands, this collaboration is a gateway to prime audience attention, leveraging the hype around one of Indian entertainment’s most talked-about debuts and building meaningful connections with consumers.”