White Rivers Media has been appointed as the digital agency for SMFG India Credit, as the non-banking financial company looks to strengthen its online presence and scale digital engagement across key customer segments. The appointment aligns with SMFG India Credit’s ongoing digital transformation agenda and its focus on building stronger connections with audiences in the digital ecosystem.
As part of the mandate, White Rivers Media will be responsible for leading the brand’s digital strategy and execution across social media, content and digital communications. The scope of work includes crafting engagement-led narratives, expanding SMFG India Credit’s digital footprint and tapping into relevant cultural conversations to connect with a wide and diverse audience base.
The agency will also focus on developing content customised for different consumer cohorts, supporting the brand’s objective of increasing visibility and relevance, particularly among underserved and emerging markets. Through a mix of storytelling, platform-native content and strategic digital planning, the partnership aims to enhance how SMFG India Credit communicates its offerings online.
White Rivers Media brings extensive experience in digital marketing, content creation and social media strategy, having delivered campaigns across multiple categories for a range of brands. Its understanding of evolving digital trends and audience behaviour is expected to play a key role in strengthening SMFG India Credit’s digital voice.
Commenting on the appointment, Shrenik Gandhi, co-founder and CEO of White Rivers Media, said the agency’s focus will be on amplifying the brand’s voice in a way that resonates meaningfully with consumers. He added that leveraging insights around culture and audience behaviour will be central to building deeper and more effective engagement for SMFG India Credit across digital platforms.
