Wild Stone is redefining fragrance retail with the launch of 18 exclusive experiential outlets across India, marking a significant step in its premiumisation journey. Designed to go beyond traditional store formats, these outlets focus on immersive and personalised perfume discovery.
The new stores showcase Wild Stone’s latest Eau De Parfum (EDP) range, alongside its premium CODE Luxury Perfumes line and the newly introduced CODE Oud Gift Box. With a strong emphasis on interaction, the brand is transforming how consumers engage with fragrances.
At these experience centres, visitors can participate in guided perfume trials, explore fragrance layering to create customised blends, and receive one-on-one consultations from trained experts. This hands-on approach allows consumers to better understand scent profiles, application techniques, and personal preferences-making the buying journey more informed and engaging.
The outlets are spread across key cities including Delhi, Kolkata, Lucknow, Patna, Raipur, and Siliguri, among others. In Delhi, the brand has established its presence in prominent locations such as Pacific Mall, Tagore Garden and Pacific Mall, Jasola, reinforcing its reach in urban retail hubs.
Adding to the excitement, Wild Stone is offering a special International Fragrance Day promotion-customers shopping above ₹1599 receive a complimentary CODE Body Perfume of their choice, encouraging trial and boosting in-store engagement.
With this initiative, Wild Stone is tapping into the growing demand for premium, experience-led grooming. By blending retail with sensory exploration, the brand is positioning itself at the forefront of India’s evolving fragrance market.
