Wipro Consumer Care & Lighting is gearing up for its next phase of growth with plans to acquire regional brands across personal care and packaged food categories. Backed by a financial reserve of ₹6,000–7,000 crore and the flexibility to raise additional debt if required, the company is actively evaluating potential targets to strengthen its presence in high-growth, premium segments.
Chief Executive Vineet Agrawal shared that the company continues to explore acquisitions that can accelerate scale and market penetration-particularly in categories aligned with evolving consumer needs and stronger profit opportunities. The company’s reinvestment-led financial strategy, enabled by the promoter group’s practice of not drawing dividends, has helped build a large cash pool for strategic moves.
Over the years, Wipro Consumer has built a diverse brand portfolio with nearly two dozen acquisitions, including Glucovita, Yardley, Chandrika, Nirapara, Brahmins, and other businesses across India and international markets.
Agrawal noted that while some categories-such as regional spice brands-are witnessing strong consumer demand, they tend to operate with structurally lower margins, making them less attractive acquisition candidates. Instead, the company is prioritizing high-opportunity segments such as liquid detergents, fabric conditioners, personal fragrances, body wash, and other new-age personal care offerings.
He added that acquiring regional players often offers faster market traction than launching new brands from scratch, especially in deeply rooted cultural markets.
With a focused investment strategy and disciplined category selection, Wipro Consumer aims to strengthen its leadership in emerging consumer categories and accelerate portfolio premiumisation.
