Wit & Chai Group, a creative media agency, has appointed Saurabh Sakpal as its new Chief Creative Head. With over two decades of experience at top global agencies and brands like FCB, Saatchi & Saatchi, DDB, Nykaa, and Anita Dongre, Sakpal brings a strong blend of creative excellence and strategic thinking. In his new role, he will lead the agency’s creative direction, working closely with strategy and brand teams to craft culturally relevant, business-driven campaigns. Known for his disruptive storytelling, Sakpal aims to foster bold, human-centric ideas that leave a lasting impact.
