WPP Media has appointed Sushant Mishra as Growth Lead – North, where he will spearhead the region’s Growth Cluster with a focus on solutions-led strategies that go beyond conventional media metrics to drive business outcomes. With over 15 years of experience in digital transformation, marketing strategy, and business growth, Mishra has held leadership roles at Ola Electric, Grofers (now Blinkit), and Starcom, and most recently co-founded Petlicious Superfoods India. His appointment underscores WPP Media’s push to strengthen data-driven, SME-focused growth in the northern market.