WPP Media has been appointed as the integrated media partner for Orient Electric Limited, taking charge of media planning and buying across both offline and digital platforms.
As part of the mandate, WPP Media will lead a full-funnel media strategy designed to enhance brand visibility, deepen consumer engagement, and drive business growth across Orient Electric’s diverse product portfolio. This includes fans, lighting, home appliances, switches, switchgear, and wires. The partnership aims to create seamless consumer journeys by combining creative media thinking with data-driven performance strategies, spanning awareness through to purchase.
Orient Electric, a part of the USD 3 billion CKA Birla Group, has established a strong footprint in India’s consumer electricals market. Through this collaboration, WPP Media will focus on integrating creativity, data intelligence, and platform expertise to deliver consistent and measurable impact across consumer touchpoints.
Commenting on the partnership, Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, said, “Our association with WPP Media is focused on building a connected media ecosystem that links innovation with customer experience. The goal is to transform every interaction into a meaningful moment, strengthening brand affinity while enabling scalable impact across markets.”
Navin Khemka, President – Client Solutions, WPP Media South Asia, added, “When creativity and performance work together, media becomes truly powerful. Through this partnership, we aim to reimagine how Orient Electric engages consumers in their everyday lives. By blending integrated strategy, data-led precision, and creative insight, our focus is on driving relevance, unlocking growth, and building long-term brand and business value.”
The appointment reinforces WPP Media’s commitment to helping brands in the electronics and smart-living space move beyond conventional media approaches to build visibility, drive commerce, and create deeper consumer connections.
