The renewed partnership focuses on AI-led innovation and digital transformation to drive Bayer’s regional growth.
WPP Media has announced that EssenceMediacom will continue to manage the integrated media mandate for Bayer Consumer Health across South Asia, following a global review.
The renewed partnership builds on a longstanding collaboration rooted in performance, innovation, and consumer insight. With a stronger emphasis on AI, automation, and data-driven media strategies, the association aims to accelerate Bayer’s regional growth by enhancing media efficiency, expanding digital and e-commerce integration, and deepening consumer engagement.
Sandeep Verma, Country Head, Bayer Consumer Health Division, India, said:
“Our partnership with WPP Media has consistently evolved with the changing consumer and media landscape. As we expand across South Asia, our focus is on future-ready media innovations that deepen consumer understanding and strengthen our brands’ role in everyday self-care.”
Navin Khemka, President – Client Solutions, WPP Media South Asia, added:
“We value our long-standing relationship with Bayer Consumer Health. Across India, Pakistan, Sri Lanka, and Bangladesh, our commitment remains to leverage AI, data, and technology to deliver campaigns that build stronger consumer connections and drive measurable business growth.”
Through this renewed collaboration, EssenceMediacom will continue to lead Bayer’s marketing transformationjourney in South Asia – powering the next phase of its digital and data-led evolution and reinforcing its commitment to innovation in consumer health communication.
