Youth fashion powerhouse Wrogn, part of Aditya Birla’s TMRW portfolio, has launched its latest campaign, “Wrogn. But Real.”, with Bollywood actor Ibrahim Ali Khan as the face of the brand. Known for its bold, unconventional positioning, Wrogn continues to push its message of embracing individuality over unrealistic standards of perfection.

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The campaign is built around a simple but powerful insight: Gen Z is tired of the pressure to conform. In the film, Ibrahim delivers a relatable message: “Perfection is overrated yaar. Out here, we don’t judge, we don’t fuss. We accept each other for who we are, with all our strengths and shortcomings. Here’s to those who are born Wrogn.”

This narrative positions Wrogn as more than just a fashion label. It is a cultural statement for those who choose authenticity over performance.

Founders Anjana and Vikram Reddy said the campaign stays true to Wrogn’s DNA of encouraging freedom of expression. “Today’s youth live under constant pressure-to look perfect, act perfect, and perform at all times. With ‘Wrogn. But Real.’ we want to tell them it’s okay to just be. True style comes from confidence, not conformity.”

For Ibrahim, the association is deeply personal. “Wrogn doesn’t try to fit you into a box. It’s raw, real, and relatable-just like life. This campaign mirrors how I see fashion: effortless, unfiltered, and comfortable in its imperfections,” he said.

Launched in 2014, Wrogn has built a strong youth following with its bold designs and irreverent marketing. With this campaign, the brand reinforces its positioning as a movement that celebrates originality, encouraging Gen Z to break free from societal molds and wear their individuality with pride.