Rebranding reflects a shift towards a bold, ambitious new generation
Xiaomi India has introduced a refreshed brand identity for its Redmi series, featuring a new logo and updated visual language. The move is aimed at aligning the brand more closely with the aspirations of modern Indian consumers.
Marking over a decade of Redmi in India, the redesign signals a strategic evolution in how the brand connects with a generation that values resilience, ambition, and self-awareness.
Sudhin Mathur, chief operating officer at Xiaomi India, said, “Redmi has always stood for making the impossible possible. Over the past decade, we’ve often been the first smartphone choice for millions of Indians. Their trust has shaped our journey. Now, those users have grown-and so have we. The new Redmi identity mirrors that growth. Young India is bold yet grounded, ambitious yet self-aware. We’re not discarding our past; we’re evolving to meet the future. This rebranding is a tribute to the resilience, clarity, and progress we see in our community every day. As our users grow, we grow. As they dream bigger, we continue to build for them.”
Redmi has long been a major player in the mass and mid-range smartphone segments. Iconic models like the Redmi Note 4, Redmi Note 10 series, and the recent Redmi 12 5G and 13 5G have cemented its market presence. The upcoming launch of the Redmi Note 15 series, scheduled for August 19, 2025, will be the first major product release under the new identity.
