Integrated digital services firm Yaap Digital Limited has filed its Draft Red Herring Prospectus (DRHP)with NSE Emerge for an Initial Public Offering (IPO) comprising a fresh issue of up to 66,00,000 equity shares of face value ₹10 each. The IPO will follow the book-building route.
Socradamus Capital is the sole Book Running Lead Manager, with MUFG Intime India as the Registrar to the issue.
As per the DRHP, Yaap plans to allocate:
- ₹34 crore towards the proposed acquisition of GoZoop Online Pvt. Ltd.
- ₹4.01 crore for setting up an AI-led Short-Form Content Production Hub (ACP Hub)
- ₹16 crore to support working capital needs
Remaining funds will be used for inorganic growth, general corporate purposes, and issue-related expenses.
Founded in 2016, Yaap Digital delivers services in influencer marketing, content creation, media buying, performance marketing, and marketing analytics. It operates across India, UAE, and Singapore and follows a proprietary 3D Philosophy – Design, Discovery, and Distribution.
The company has grown through multiple acquisitions, including FFC Information Solutions, Brand Planet Consultants, Yaap Digital FZE, and Intnt Asia Pacific Pte. Ltd.
Promoted by Atul Hegde (Chairman & MD) along with Sudhir Menon and Subodh Menon, Yaap employs over 100 professionals and serves both Fortune 500 and regional brands.
Financially, Yaap reported a revenue of ₹152.54 crore in FY25, up from ₹112.55 crore in FY24, with PAT rising to ₹11.93 crore from ₹2.51 crore the previous year.
