The campaign highlights Yakult as the ‘Gut Expert’ for nutrient absorption, digestive wellbeing, and everyday health
Yakult Danone India has launched its latest television commercial featuring actor Taapsee Pannu, placing a spotlight on the often-overlooked hero of good health – the gut. The campaign, titled “Yakult – The Gut Expert,” aims to build awareness about the crucial role gut health plays in overall wellbeing and effective nutrient absorption.
Gut Health as the Foundation of Wellness
In the new 30-second film, Yakult addresses a key insight: while today’s health-conscious individuals meticulously track their steps, calories, and workouts, they frequently ignore nutrient absorption – a process that happens primarily in the gut.
Set against energetic and relatable everyday moments, Taapsee Pannu takes viewers through the importance of digestive balance. The ad positions Yakult’s science-backed probiotic as a daily companion for maintaining gut microbial balance and getting more from every meal.
A Simple Message: True Health Begins in the Gut
“Our new TVC with Taapsee Pannu delivers a simple yet powerful message – true health starts with a healthy gut,” said Eiji Amano, Managing Director, Yakult Danone India Pvt. Ltd.
“Even the healthiest meals won’t provide their full benefits without proper nutrient absorption. With Yakult’s proven probiotic, we empower consumers to take charge of their digestive health.”
Taapsee Pannu on Her Personal Connection
“Gut health has always been important to me, and Yakult has been a part of my family’s routine for years,” said Taapsee Pannu.
“I’m excited to be part of a campaign that promotes such a simple, impactful habit – one bottle a day can truly make a difference.”
Driving Nationwide Awareness on Probiotics
Adding further, Taku Otsuka, Director – Sales, PR & Marketing, Yakult Danone India Pvt. Ltd., said:
“With this campaign, we want to drive greater awareness of gut health and its impact on nutrition and overall wellness. Our vision is to make probiotics more accessible, more relevant, and deeply trusted in Indian homes.”
Multi-Platform Rollout
The ‘Gut Expert’ campaign will run across TV, digital, and OTT platforms, reaching health-conscious audiences nationwide. With its combination of science, simplicity, and star power, the campaign aims to cement Yakult’s leadership in the probiotic space while making gut health a part of India’s daily wellness conversation.
Yakult isn’t just a drink – it’s a daily commitment to better digestion, improved nutrition, and long-term wellbeing.
