Yakult Danone India has joined hands with popular animated character Shin Chan for a nationwide campaign promoting children’s gut health. Timed with the release of Shin Chan: The Spicy Kasukabe Dancers in India on September 26, the initiative uses Shin Chan’s playful personality to make gut health fun and relatable for kids and their families.
The campaign highlights an important concern – nearly 30% of Indian children face digestive issues such as constipation, which can impact immunity, energy, and nutrient absorption. Through Shin Chan’s quirky storytelling, the campaign educates children about the importance of a healthy gut for overall wellness.
Mr. Eiji Amano, Managing Director, Yakult Danone India, said:
“Our association with Shin Chan allows us to share Yakult’s core message on gut health in an engaging, child-friendly way. By starting these conversations early, we hope to inspire healthy habits that support growth and well-being.”
The campaign will run across television and major digital platforms like Meta, YouTube, Jio Cinema, MX Player, Sun NXT, Zee5, and Airtel Xstream in multiple languages (English, Hindi, Tamil, Telugu). To extend its reach, Yakult has activated outdoor branding with hoardings, posters, banners, and on-ground events in key cities including Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad, and Ahmedabad.
With this 360-degree rollout, Yakult continues its mission to make probiotics and digestive wellness a household conversation, combining science, entertainment, and everyday relevance for Indian families.
