At-home beauty and wellness platform Yes Madam has unveiled a new digital campaign featuring actor Shweta Tiwari, drawing inspiration from a popular pop-culture moment in the film Zindagi Na Milegi Dobara (ZNMD). By recreating the movie’s iconic washroom scene, the brand blends nostalgia with contemporary conversations around self-care, convenience, and everyday beauty routines.
The digital film reimagines the familiar scene through a modern lens, adapting its emotional tone to reflect how beauty and wellness have become integral parts of daily life. Shweta Tiwari appears alongside Akanksha Vishnoi, co-founder of Yes Madam, as the narrative subtly transitions from cinematic recall to real-life relevance. While the visual cues echo the original film, the storyline is updated to align with today’s at-home lifestyle and evolving beauty preferences.
Rather than focusing on overt product placement, the campaign highlights Yes Madam’s Korean salon service offerings through natural dialogue. Tiwari is shown discussing her personal at-home beauty routine, positioning professional treatments as accessible, time-efficient, and seamlessly integrated into everyday schedules. The emphasis remains on comfort and ease, reinforcing the brand’s promise of salon-quality services delivered at home.
Extending beyond the film, the campaign gained traction on social media, with Tiwari referencing the iconic ZNMD moment in her Instagram caption. This sparked recognition and conversation among audiences familiar with the original scene, strengthening cultural recall and engagement.
Commenting on the collaboration, Akanksha Vishnoi shared that Yes Madam aims to create communication that feels warm, familiar, and culturally rooted. According to her, Shweta Tiwari’s presence added authenticity to the narrative, making the nostalgia-driven approach feel organic rather than forced.
Overall, the campaign reflects Yes Madam’s evolving digital storytelling strategy-leveraging celebrity partnerships, pop-culture references, and relatable formats to move beyond traditional beauty advertising and connect with audiences through emotion, memory, and everyday relevance.
