YesMadam, a leading at-home salon and wellness platform in India, has launched a witty new campaign featuring television icon Ekta Kapoor to showcase its Korean beauty service offerings. The campaign, already going viral across social media, presents Kapoor in a playful avatar, a departure from her usual dramatic on-screen persona.
The ad opens with a humorous exchange between Kapoor and YesMadam Co-Founder Akanksha Vishnoi, who pitches a concept for a Korean beauty-themed campaign. Kapoor infuses her signature flair into the idea, turning it into a light-hearted narrative that has captured audiences nationwide.
“With this campaign, we wanted to combine the Korean beauty trend with Ekta Kapoor’s iconic identity as the queen of drama,” said Akanksha Vishnoi. “Ekta was the perfect partner to bring humor and relatability to the idea, and the response has been overwhelming.”
Conceptualized and executed by creative agency The Ridikulus, the campaign promotes YesMadam’s range of Korean-inspired services, including Korean Glow Facials, Korean Manicure-Pedicure, Korean Waxing, and Korean Body Polishing, all delivered at home.
The campaign’s popularity is evident across digital platforms, with fans and creators sharing memes, reels, and posts celebrating Kapoor’s self-aware performance. This initiative marks one of YesMadam’s most successful celebrity-led campaigns, reinforcing the brand’s position as a leader in at-home Korean beauty services in India.
