At-home salon brand YesMadam has launched a creative new campaign spotlighting its Hydra Facial service, using humor and a relatable visual metaphor to highlight the difference between internal hydration and visible skin health.
https://www.instagram.com/reel/DJ36nwtvhCe/?utm_source=ig_web_copy_link
The campaign features a striking film where a woman is seen carrying an oversized water sipper symbolizing the common belief that drinking more water is the ultimate solution for healthy skin. With this exaggerated imagery, YesMadam cleverly underscores the idea that while hydration is important, it may not be enough to combat dull or dehydrated skin.
Through this narrative, YesMadam positions its Hydra Facial as a targeted, effective skincare treatment designed to deeply hydrate, rejuvenate, and improve skin texture going beyond what daily water intake can achieve.
The campaign film, which delivers a direct and engaging message, has been rolled out across YesMadam’s social media channels, including Instagram and LinkedIn. It’s aimed at urban, skincare-conscious consumers who may not yet be familiar with the benefits of professional facial treatments.
By blending a familiar daily habit with a smart skincare message, YesMadam creates a memorable and relatable campaign that connects with its audience in a light-hearted yet impactful way.
