Sunfeast YiPPee! has joined hands with Kerala’s rapper-composer-actor Neeraj Madhav to roll out a high-energy Malayalam rap anthem, “Pottatte Padakkam!”, celebrating the state’s iconic evening snack culture. The collaboration fuses Kerala’s rising rap movement with YiPPee!’s lively brand personality – delivering a track that blends rhythm, nostalgia, and family warmth.
The campaign film opens with a familiar Malayali household moment: a tired schoolboy collapsing onto the sofa while his mother enjoys Neeraj’s music on TV. One steaming bowl of YiPPee!, one slurp, and the entire vibe flips. Energy rises, moods lift, and the rap sparks a fun dance moment that brings the family together. It’s simple, relatable, and filled with everyday joy.
For YiPPee!, the anthem goes beyond being a catchy tune – it’s a cultural bridge. “Every bowl of YiPPee! can turn an ordinary evening into something unexpectedly exciting. With this Kerala anthem, we’re taking that promise forward,” said Ali Harris Shere, BU Chief Executive, Snacks, Foods & Beverages, ITC Foods.
Neeraj Madhav shared how Kerala’s rap scene is still shaping its unique identity, and this project gave him an opportunity to blend that evolving sound with universal themes of food, comfort, and family. The result is an energetic track packed with heart and regional flavour.
With “Pottatte Padakkam!”, YiPPee! strengthens its region-specific storytelling legacy – from Odisha’s Pattachitra-inspired campaigns to Tamil Nadu’s “YiPPee Podu!”. The new anthem deepens the brand’s connection with Kerala’s youth culture and is now streaming across major audio platforms.
