Zebronics, India’s leading tech brand, has unveiled its latest ad film featuring Bollywood star Hrithik Roshan, celebrating the world of “Zeb-Addicts” – tech enthusiasts who crave immersive experiences that transcend screens and speakers.

The campaign opens with Hrithik as a composed news reporter, before quickly shifting into a high-energy spectacle where reel and real merge seamlessly. The transformation showcases Zebronics’ cutting-edge soundbars and home entertainment range, with sound becoming the true protagonist – pulling viewers into a cinematic experience that feels larger-than-life yet strikingly real.

“With this campaign, we wanted to challenge the notion that cinematic experiences are only meant for theatres or grand spaces,” said Rajesh Doshi, Director and Co-founder of Zebronics. “Hrithik’s energy and charisma embody Zebronics’ vision of making premium, immersive technology accessible to every home. The film reflects our mission to deliver experiences so seamless and natural that they blur the line between technology and reality.”

Hrithik Roshan shared his excitement about the project, saying, “I loved how this campaign plays with the reel-versus-real concept in such a fun, unexpected way. Zebronics continues to decode what Indian consumers want from cinematic home entertainment, making world-class tech aspirational yet affordable. This ad perfectly captures that vision.”

The campaign will roll out across digital platforms, inviting viewers to experience bold, immersive technology that turns everyday moments into cinematic events. With Hrithik front and centre, Zebronics reaffirms its promise to stay “Always Ahead” and inspire its community of “Zeb-Addicts” to embrace the next era of home entertainment.