Zee Entertainment is set to acquire a stake in the startup Bullet as part of its plan to launch a pioneering micro-drama app in India, marking a significant step in its evolution into a content and technology leader.

Shares of Zee Entertainment Enterprises Ltd. caught attention on Tuesday following the announcement of its strategic collaboration with Bullet to introduce India’s first micro-drama platform.

The exact value of Zee’s investment and the stake acquired in Bullet have not been publicly disclosed.

Micro-dramas are short, creator-driven video stories tailored for mobile consumption, especially appealing to younger audiences with their brief and engaging format.

The Bullet app will be integrated into the Zee5 ecosystem, expanding its reach across India. To enhance accessibility, the content will be offered in multiple regional languages.

This move supports Zee Entertainment’s broader goal of becoming a dominant player at the intersection of content creation and technology innovation.

In its recent quarterly results, Zee Entertainment reported a net profit of ₹188.4 crore, a sharp rise from ₹13.4 crore in the same quarter last year.

Revenue for the March quarter rose slightly by 0.6% to ₹2,184 crore, compared to ₹2,170 crore a year earlier.

Earnings before interest, taxes, depreciation, and amortization (EBITDA) surged 42% to ₹298 crore, up from ₹210 crore in the previous year’s quarter.

The company’s margin also improved, growing to 13.6% from 9.7% year-over-year.

Zee Entertainment’s shares closed 0.58% higher at ₹127.32 in the latest trading session, with a strong monthly gain of 8.7%.