Campaign debuted during the 23rd Zee Cine Awards 2025 with simultaneous premieres across TV and digital platforms.
Zee Kannada, one of Karnataka’s leading entertainment channels with a reach of 45 million viewers across 12 million households, has unveiled its new brand identity and ethos: ‘Sadaa Nimmondige Nimma Zee Kannada’. Rooted in Kannada culture and values, the refreshed identity emphasizes a deep sense of belonging, community, and everyday connections.
The core message of the campaign-‘Koodi Baalidare Swarga Sukha’-highlights how unity and shared moments can help overcome life’s challenges. At the heart of the brand film is the story of an army officer called away on duty just days before his daughter’s wedding. In his absence, the village comes together to arrange the celebration. On his return, he finds everything taken care of. His wife’s words, “Ishtu dodda parivaara jothegidda mele yochisodu enide,” leave him visibly moved.
Set in the culturally rich town of Mandya, the film showcases a traditional wedding and prominently features local customs-like the Chappra, Rangoli patterns, an ancient temple, and the Arshina Shashtra ritual—bringing Kannada heritage to the forefront.
Kartik Mahadev, Chief Marketing Officer, ZEE Entertainment Enterprises, commented, “The campaign ‘Aapka Apna ZEE’ is a powerful multilingual brand film series that brings alive the essence of the many Indias within one nation. It reflects how Indians stand by each other in moments big and small. Each of the seven films captures the cultural soul of its region-from the monsoon’s character in Kerala to an Andhra village’s army tradition. This campaign reaffirms ZEE’s role as a daily companion in millions of households. ‘Saath Hai Toh Baat Hai’ is more than a tagline; it speaks to the emotional bond viewers share with us.”
Deepak Sriramulu, Business Head of Zee Kannada, added, “With ‘Sadaa Nimmondige Nimma Zee Kannada’, we aimed to create something that feels deeply personal to every Kannadiga. This isn’t just a story-it’s a tribute to the values, emotions, and everyday bonds that define who we are. Every frame is rooted in lived reality, because Zee Kannada tells stories that reflect the lives of its viewers. ‘Koodi Baalidare Swarga Sukha’ isn’t just a saying-it’s a truth we witness in homes across Karnataka every day.”
The new campaign was officially launched during the telecast of the 23rd Zee Cine Awards 2025, with all seven brand films premiering simultaneously across Zee’s television channels and digital platforms.
