Hyundai Motor India joins as exclusive launch partner for the high-impact omnichannel advertising platform.
Zee Entertainment Enterprises Ltd. (ZEEL), a leading name in content and technology, has introduced ‘Zee Spotlight’under its ‘Z’ RISE initiative-a premium advertising solution designed to amplify brand visibility across its General Entertainment Channels (GECs), movie channels, and OTT platform ZEE5.
Zee Spotlight delivers a seamless brand experience using a dynamic blend of in-content innovations such as Stings, Branded Windows, In-show Funnel Placements, QR-code Astons, and Tags on GECs, along with Branded Carousels, L-bands, Astons, and Tags on movie channels. These elements are strategically mapped to the AIDA model (Awareness, Interest, Desire, Action) to enhance consumer engagement at every stage of the journey. The offering is further bolstered by an omnichannel rollout across ZEE5, ensuring maximum reach and impact.
Hyundai Motor India has partnered as the exclusive launch collaborator for Zee Spotlight. The brand aims to tap into Zee’s vast entertainment ecosystem to reach millions of viewers across India with a cohesive, innovative storytelling experience.
Laxmi Shetty, Head – Ad Revenue (Broadcast & Digital), ZEEL, commented:
“Zee Spotlight redefines brand-audience engagement in today’s fragmented media landscape. By offering high-frequency, high-visibility presence across platforms, we’re empowering brands to stay top-of-mind. We’re thrilled to have Hyundai onboard, a brand that mirrors our ethos of innovation and excellence.”
Virat Khullar, AVP & Vertical Head – Marketing, Hyundai Motor India, added:
“This partnership with Zee Spotlight opens a unique avenue to connect with consumers through meaningful, omnichannel storytelling. It aligns with Hyundai’s commitment to innovation and customer-centricity.”
Through Zee Spotlight, ZEEL continues to raise the bar in advertiser-driven innovation, offering brands a cutting-edge, content-integrated pathway to engage with today’s evolving audiences-while enhancing the viewing experience for millions of households.
