ZEE5 has broadened its Connected TV footprint by launching five curated FAST (Free Ad-Supported Television) channels on LG Channels, the built-in streaming service available on LG Electronics India’s Smart TVs. This strategic move brings genre-specific, subscription-free entertainment directly to millions of Indian households via LG Smart TVs.
The new lineup of ZEE5 FAST channels includes:
- Z Dil Se
- Z Horror Nights
- Z Comedy Nation
- Z Cine Classic
- Z South Flix
These channels serve diverse viewer preferences-from emotional dramas and spine-chilling thrillers to classic Bollywood hits and South Indian blockbusters dubbed in Hindi. By leveraging its 30-year content legacy, ZEE5 repackages its vast library into genre-led, lean-back viewing formats tailored for today’s Connected TV audiences.
Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said,
“At ZEE5, we are constantly reimagining how entertainment is accessed in the digital age. Our FAST channel expansion to LG devices, featuring curated, genre-specific channels and backed by LG’s widespread presence in Indian homes, ensures seamless and free access to premium content tailored to every viewer preference. This stands as a testament to our focus on elevating Connected TV experiences. For brands, it creates a powerful opportunity to engage high-intent audiences in a premium, ad-supported environment.”
Brian Jung, Director, Media Entertainment Solution, LG Electronics India Ltd., added,
“At LG, we are committed to enhancing the in-home entertainment journey for our customers. The introduction of ZEE5’s premium channels reaffirms our vision of enriching LG Channels with culturally relevant, engaging and family-friendly content-all available free of cost to our users.”
All five ZEE5 FAST channels are now live and accessible directly from the LG Smart TV home screen-no sign-up, download, or payment required.
This collaboration marks a significant milestone in ZEE5’s Connected TV strategy, expanding its reach and making quality entertainment easily accessible to LG Smart TV users across India.
