Free ad-supported streaming TV debuts August 2025 for digital-first audiences
ZEE5, as part of its push into connected TV, will debut free ad-supported streaming television (FAST) channels in India this August, in collaboration with Amagi Media Labs, a cloud-based streaming technology provider.
What to Expect
- Always‑on FAST channels featuring a curated mix of films and series.
- Genres include comedy, drama, horror, and cult classics
- Free-to-view, delivered via connected TVs and smart devices
- Provides a seamless viewing experience for digital-first audiences with continuous content access
From the Leadership
Amit Goenka, President – Digital Business & Platforms, ZEEL:
“The launch aligns with our strategy to deepen engagement and expand reach, especially on connected TVs. As viewing habits evolve, strong storytelling should meet consumers in seamless and scalable formats. FAST is a step in that direction-repackaging our content to drive deeper engagement across new access points.”
Ashish Sehgal, Chief Growth Officer, ZEE5:
“With Amagi as our tech partner, we’ve built a scalable infrastructure for FAST delivery-ensuring seamless content discovery, dynamic ad insertion, and real-time monetisation. This launch strengthens our AVOD strategy and offers brands a high-impact environment to engage audiences at scale.”
Srinivasan KA, Co-founder & President – Global Business, Amagi:
“ZEE5’s move into FAST channels marks a pivotal moment for streaming in India. Combining ZEE5’s rich content library with Amagi’s cloud expertise enables free, high‑quality entertainment at scale. Our partnership underscores a shared commitment to innovation and accessibility-unlocking monetisation opportunities in India’s evolving digital landscape.”
Why It Matters
ZEE5’s FAST rollout aims to:
- Strengthen its Connected TV footprint
- Enhance content accessibility for digital-first households
- Boost viewer engagement and ad revenue through always‑on, genre-based channels
This launch positions ZEE5 as a front-runner in India’s evolving streaming landscape.
