ZEE5 has rolled out its festive campaign, “Iss Diwali, Sirf ZEE5 Par Plot Badlega.. Ho Jao Ready!”, to celebrate Diwali and launch the Bharat Binge Festival. The campaign highlights a curated selection of new content, multi-language premieres, and special festive subscription offers for audiences across India.
The Bharat Binge Festival focuses on genre-driven storytelling across thrillers, mysteries, crime dramas, romances, and family dramas in seven languages: Hindi, Marathi, Bangla, Telugu, Tamil, Malayalam, and Kannada. Designed to resonate with regional audiences while reflecting evolving viewing preferences, the festival-style programming promises high engagement and festive excitement.
To enhance accessibility, ZEE5 is offering limited-time Diwali subscription packages, including discounted plans and bundles via platforms like Paytm, Cred, and JioSaavn Pro, encouraging more viewers to participate in the festivities.
The campaign will run across ZEE5’s digital platforms, social media, and partner networks, ensuring broad visibility and audience engagement throughout the festive season.
Siju Prabhakaran, Chief Business Officer, ZEE5, said, “Every Diwali tells a story of traditions, celebrations, and shared moments. At ZEE5, we bring those stories to life across every language and screen. The Bharat Binge Festival curates content that resonates locally – bold stories, festive offers, and experiences that surprise and delight. This Diwali, we hope viewers enjoy discovering new stories, revisiting favourites, and celebrating with narratives that truly connect.”
Kartik Mahadev, Chief Marketing Officer, Zee Entertainment Enterprises Limited, added, “The Bharat Binge Festival captures the festive pulse of India, blending fresh storytelling with engaging offers and a unifying campaign idea. Built on deep viewer insights, it highlights India’s love for high-engagement genres and embodies discovery, emotion, and surprise. The campaign, ‘Iss Diwali, Sirf ZEE5 Par Plot Badlega.. Ho Jao Ready!’, brings alive the excitement of ZEE5 – offering something new for every mood, language, and moment this festive season.”
