Zeeba Basmati Rice has unveiled Ramadan Zeeba Hai, a heartfelt musical tribute launched under its new brand philosophy, Zindagi Zeeba Hai. The anthem captures the emotional depth of Ramadan, celebrating faith, gratitude, compassion and the power of togetherness.
Conceptualised by Maximus Collabs and composed by Mandeep Panghal, the song is rendered by Shahzad Ali, whose soulful voice brings warmth and sincerity to the narrative. The lyrics portray Ramadan as a time that transcends social and economic differences, highlighting how shared meals, quiet acts of kindness and moments of reflection unite communities across boundaries.
The campaign emphasises that Ramadan is not merely observed but deeply felt. It showcases how simple gestures-offering food, extending help, expressing gratitude-become powerful symbols of connection during the holy month. Supporting the initiative, Vikas Khanna noted that festivals serve as reminders of compassion and humanity, reinforcing the joy of feeding and caring for others.
Crafted with cinematic sensitivity and emotion-led storytelling, the anthem strengthens Zeeba’s positioning as a brand rooted in culture and shared values. By aligning food with faith and human connection, Ramadan Zeeba Hai aims to become a defining sound of the season.
Through this initiative, Zeeba Basmati moves beyond product communication to celebrate the deeper spirit behind every meal-where gratitude, unity and togetherness make life truly beautiful.
