Nobody likes watching ads-and Zeno Health knows it. In its latest digital campaign, the pharmacy brand leans into this truth by making the “Skip Ad” button a central part of the storytelling. Rather than fighting for attention, the ads ask you to skip-while cleverly delivering the brand message in the first 2.5 seconds.
In a category known for dull, serious messaging, Zeno Health takes a refreshing, lighthearted route. The campaign features veteran actor Brijendra Kala as a dad who’s full of corny jokes and quirky logic, opposite Srishti Shrivastavaas his witty, no-nonsense daughter. Their banter captures the charm of everyday Indian family conversations-equal parts irritating and endearing.
Created in collaboration with Folklore, the campaign includes eight micro-films totaling just 86 seconds. Each short spot delivers key messages-genuine medicines, up to 60% savings, wide selection, timely delivery, and trust from 30 lakh+ families-all through quick, punchy humor.
“This isn’t just another healthcare ad,” says Siddharth Gadia, Co-founder of Zeno Health. “We wanted to make people smile and still share something important. These dad-daughter moments reflect the warmth and care we want the brand to stand for.”
Written by Zeno’s in-house team and directed by Ujjwal Kabra, the ads avoid traditional formats. Instead, they deliver self-contained micro-stories tailored for digital-crafted not as cutdowns, but as original skippable content with a playful core message: Skip the ad, but don’t skip Zeno.
