Zepto Limited has announced the first cohort of eight startups selected under Zepto Nova, an innovation challenge launched in partnership with the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry. The initiative aims to accelerate the growth of promising Indian startups by providing market access, visibility, and logistical support through Zepto’s hyperlocal quick-commerce network.
The inaugural edition received 49 applications from across the country, with 25 startups advancing to the final pitch round. Following a rigorous two-day evaluation, eight startups were onboarded, spanning sectors such as food and beverages, sustainable energy, toys and learning, and consumer brands. The selected startups include Milleto Nutto, Aloe Ecell, Flavors of Calicut, Thy Chocolate, No Cap Foods, Nesta Toys, Watch Out, and Makerverse. Several of these ventures are women-led and first-generation startups, reflecting the diversity and innovation within India’s entrepreneurial ecosystem. Notable offerings include Aloe Ecell’s aloe-vera-based battery, Flavors of Calicut’s Kerala-inspired snack brand, and Thy Chocolate’s artisanal bean-to-bar chocolates.
Sanjiv Singh, Joint Secretary at DPIIT, highlighted the importance of such collaborations, noting that initiatives like Zepto Nova strengthen market linkages and foster consumer trust while demonstrating the maturity of India’s startup ecosystem. Vinay Dhanani, President – Supply Chain and Category at Zepto, added that the program was designed to help startups overcome access barriers and reach Zepto users at scale.
Selected founders expressed enthusiasm for the support. Nimisha Varma of Aloe Ecell called the opportunity “encouraging,” while Archana V. of Thy Chocolate described it as a “launchpad” that brings artisanal products to customers nationwide.
Following the successful completion of its first edition, Zepto Nova’s second season is scheduled to be announced in February 2026, continuing its mission to empower homegrown startups and fuel innovation in India’s fast-growing quick-commerce sector.
