Zepto, India’s leading quick-commerce platform, has joined hands with 1702 Digital to supercharge its content ecosystem – ensuring its brand storytelling moves as fast as its 10-minute delivery promise.
Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto has rapidly expanded to over 80 cities, delivering millions of products with unmatched efficiency. To keep pace with its meteoric growth, the company sought a content engine capable of operating at similar velocity and precision. That’s where 1702 Digital – a full-stack marketing agency celebrated for its data-driven creative systems – steps in.
Together, the teams are building a scalable, data-led “Content Machine” framework focused on three core pillars:
- Scalable Strategy: Strengthening Zepto’s brand voice across digital platforms.
- Agile Storytelling: Converting real-time trends into meaningful consumer connections.
- Structured Creativity: Using data to drive design and maintain narrative consistency.
“Zepto operates at the speed of now – and that demands a content engine built for perpetual motion,” said Mihir Joshi, Co-Founder of 1702 Digital. “We’re giving Zepto a digital backbone that keeps its storytelling as sharp and fast as its service.”
For Zepto, this collaboration represents more than a marketing revamp – it’s a strategic evolution. By aligning its brand narrative with business velocity, Zepto aims to deliver not just convenience, but connection – creating a seamless, future-ready relationship with millions of consumers across India.
