Zepto has launched its SuperSaver campaign across 11 cities and 62 towns over 10 days, aiming to boost its value-focused service. Executed by Ideacafe.agency, the out-of-home (OOH) campaign strategically targeted areas near Zepto’s delivery hubs and high-density zones to reach its core audience.
SuperSaver offers customers discounts across categories including daily essentials and electronics, with delivery in minutes for orders above ₹1,000. The media mix included impact hoardings, bus shelters, and unipoles, ensuring high visibility and maximum recall across touchpoints.
Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, expressed enthusiasm about the campaign’s impact:
“SuperSaver is one of our most exciting propositions yet — it’s built for value-seeking users who want the best of everything, delivered fast. With this OOH campaign, our goal was to drive mass awareness and traffic across key markets, and we’re already seeing an incredible response.”
Nabendu Bhattacharyya, founder of Ideacafe.agency, added,
“We are delighted to have been chosen by Zepto to collaborate on this campaign. It was an absolute pleasure to work with the Zepto team, who are by far one of the most progressive and aware clients when it comes to the usage of OOH media.”
The campaign’s strategic placement has helped Zepto effectively reach its target audience, reinforcing its position in the competitive quick commerce market.
