Truecaller x Zepto
Zepto, the quick commerce platform, has partnered with Truecaller, a global communications leader, to boost user trust, streamline communication, and improve operational efficiency. This collaboration is designed to enhance user engagement throughout the entire Zepto journey-from onboarding to doorstep delivery.
Through Truecaller’s Customer Experience Solutions, this alliance brings a new level of clarity and reliability to real-time communication among customers, delivery personnel, support teams, and new hires.
Zepto now uses Truecaller’s Verified Business Caller ID, which displays the Zepto brand name, logo, and a verified badge during calls. This helps users identify genuine calls instantly, reducing confusion and improving overall communication.
To further strengthen engagement, Zepto has integrated several of Truecaller’s advanced tools:
- Call Reason: Adds context to calls so users know why they’re being contacted.
- Video Caller ID: Shows branded visuals before a call connects.
- Call Me Back: Enables users to conveniently reconnect, especially useful for missed delivery or onboarding calls.
Additionally, Zepto uses Verified Campaigns to enable targeted outreach through branded calls and SMS-delivering more personalized, high-impact communication.
At the onboarding stage, Zepto leverages Truecaller’s SDK to offer a one-tap, OTP-less login for both Zepto and Zepto Café. This reduces friction, minimizes drop-offs, and speeds up user conversions-especially during high-demand periods.
Leadership Comments
Kaivalya Vohra, Co-founder, Zepto:
“In the fast-moving world of quick commerce, trusted communication is foundational to every successful transaction. Whether it’s coordinating deliveries or engaging with users, every interaction must be secure, seamless, and reliable.
Our partnership with Truecaller enables us to further safeguard these connections through verified communication channels, enhancing both user trust and operational efficiency. Together, we’re reinforcing our commitment to building a safer, more dependable q-commerce experience.”
Priyam Bose, Global Head, GTM & Developer Products, Truecaller:
“Zepto’s promise of speed, convenience, and reliability aligns perfectly with Truecaller’s mission to power trusted and contextual communication at scale.
Through our Customer Experience Solutions, we enable Zepto to deliver seamless experiences from secure onboarding to fulfillment while ensuring every interaction is anchored in trust. We’re excited to partner with Zepto as they continue redefining urban convenience in India.”
