In a refreshing move blending authenticity and brand storytelling, Zepto’s Chief Brand Officer, Chandan Mendiratta, recently stepped behind the counter at a Zepto Café to personally brew a Vietnamese cold coffee, offering consumers a rare behind-the-scenes look at what goes into every cup.
In the video shared on LinkedIn, Mendiratta walks viewers through the process – from grinding Mysore Nugget beans, sourced for their rich aroma and full-bodied flavor, to crafting the final brew using an Italian espresso machine. The clip underlines Zepto’s core promise: every coffee is made fresh to order and delivered within ten minutes through its quick-commerce network.
Known for his engaging persona and over 650K Instagram followers, Mendiratta adds a personal touch that bridges brand transparency with influencer-style authenticity. His initiative coincides with Zepto’s Beverage Fest (October 30–31), where all drinks are available at ₹99 – a strategic moment to amplify engagement and showcase product quality.
The timing is apt. As dark stores and cloud kitchens face scrutiny around sourcing and hygiene, Zepto’s transparent approach – showing the craftsmanship behind its offerings – positions it as a trusted, modern brand that values openness.
This initiative mirrors a broader industry shift where brands, from beauty to food, are spotlighting the “making-of” story to foster credibility. Since launching in April 2022, Zepto Café has expanded across Mumbai, Delhi, and Bengaluru, serving café-style beverages that combine speed, quality, and transparency – one cup at a time.
