In a jaw-dropping twist on quick commerce, Zepto has teamed up with The House of Abhinandan Lodhato redefine land investment, with a delivery time of just 10 minutes.

Unveiled through an ad film, the campaign drops during Janmashtami, blending cultural motifs, devotional imagery, and a dramatic tone before pivoting sharply into real estate territory. The voiceover declares: “This Janmashtami, reimagine land investments – with India’s largest branded land developer, The House of Abhinandan Lodha and Zepto.”

Then comes the showstopper: sweeping shots of sprawling plots-territory that usually requires weeks of paperwork, legalities, and surveys-somehow fitting inside Zepto’s classic delivery tote. A delivery agent whisks the entire plot away, perfectly aligned with the brand’s signature ten-minute promise.

The ad’s surreal charm plays off Zepto’s lightning-fast delivery reputation, while nudging the concept of “instant investments” into the imagination. From groceries and electronics to mind-bending property deliveries, Zepto’s march into quick commerce keeps breaking boundaries.

This bold campaign signals how India’s roaring digital economy is recasting even the most complex and traditional investments as accessible, fast, and-dare we say-instant.