Spice and food brand ZOFF Foods has announced the appointment of Chef Natasha Gandhi-Season 6 MasterChef India finalist and Forbes India Top 100 Digital Star-as its first Digital Ambassador, reinforcing its commitment to a digital-first growth strategy.

The move follows ZOFF’s recent offline retail tie-ups with Reliance Retail and D-Mart, along with its entry into the ready-to-cook segment. As Indian households increasingly demand healthy and convenient meal solutions, the brand sees Natasha’s strong digital presence as a key driver to connect with younger, modern consumers.

Recognized for her millet advocacy and focus on clean-label recipes, Natasha will spearhead recipe-led storytelling and lifestyle content to highlight ZOFF’s offerings, including whole and powdered spices, ready-to-cook gravies, and gourmet essentials.

Akash Agrawalla, Co-Founder, ZOFF Foods, said, “Our vision is to create trends that blend convenience, health, and taste. Digital campaigns like #UnfilteredBandhan and #GoldenGlowWithZOFF have shown us the power of storytelling to build consumer movements. With Natasha on board, we aim to inspire more households to explore cooking with ZOFF as their trusted kitchen partner.”

Natasha Gandhi, also the founder of House of Millets, added, “This collaboration is about inspiring Indian families to eat healthier and cook with ease. I’ve personally used ZOFF products and believe their purity and innovation truly stand out. Consumers today seek both authenticity and convenience-ZOFF delivers on both fronts.”

Through this partnership, ZOFF positions itself as more than a spice brand-emerging as a lifestyle partner for India’s evolving kitchens.