ZOFF Foods Enters Ready-to-Cook Segment, Partners with Reliance RetailNew range includes 5-Minute Gravies and 1-Minute Marinades, available nationwide.
ZOFF Foods, the Raipur-based whole spice brand, has expanded into the Ready-to-Cook (RTC) category with the launch of its new ‘Quick Homestyle Food’ range. Marking a strategic move in its offline retail journey, the brand has partnered with Reliance Retail to distribute the products across India.
The new lineup includes 5-Minute Gravies priced at ₹150 and 1-Minute Marinades at ₹75-each available in four variants catering to both vegetarian and non-vegetarian preferences. Consumers can shop the range through ZOFF’s website and Reliance Retail outlets nationwide, with availability on e-commerce and quick commerce platforms expected by the end of June.
The offering is designed for the modern, time-conscious home cook, enabling authentic Indian meals without the hassle of chopping or grinding. The gravies replicate slow-cooked flavours with variants like Paneer Gravy and Magic Mix Gravy (vegetarian), alongside Chicken Gravy and Mutton Gravy (non-vegetarian). The marinades include Paneer Tikka, Chicken Chettinad, Fish Fry, and Tandoori Chicken. Fresh ingredients like paneer, chicken, or fish are to be added by the consumer, ensuring control over hygiene, taste, and quality.
Akash Agrawalla, Co-founder, ZOFF Foods, said:
“At ZOFF, we’re honouring Indian culinary traditions while making everyday cooking simpler. Our 5-minute gravies and 1-minute marinades bring convenience without compromising on flavour or quality. With Reliance Retail, we aim to reach 400+ stores by July 2025, delivering clean-label innovations to kitchens across India.”
Ashish Agrawal, Co-founder, added:
“This expansion is a step toward our vision of offering complete kitchen solutions-rooted in purity, authenticity, and evolving food habits. From whole spices to RTC offerings, we’re committed to providing unadulterated, flavourful options that reflect India’s rich food heritage.”
As Indian households increasingly seek a balance between health, tradition, and convenience, ZOFF Foods is positioning itself as a next-generation kitchen brand. Its clean-label, preservative-free RTC offerings mark a significant step in redefining everyday home cooking.
