Zomato has announced a strategic partnership with Amazon Pay to introduce cashback-style rewards for customers using Amazon Pay Balance on the food delivery platform. The collaboration is aimed at increasing user engagement by combining digital payments with everyday food ordering incentives.

Under the new initiative, Zomato users paying via Amazon Pay Balance will earn Zomato Money on every eligible order. The reward structure varies based on the day of purchase, with customers receiving 3% Zomato Money on weekday orders and a higher 5% on weekend transactions. The accumulated Zomato Money can be redeemed on future orders across the platform.

According to the company, the partnership is designed to make food ordering more rewarding while strengthening Zomato’s growing payments ecosystem. By integrating Amazon Pay Balance into its checkout flow, Zomato aims to encourage seamless digital transactions and repeat usage, particularly among high-frequency users.

Zomato executives stated that the tie-up aligns with the company’s broader strategy of building an integrated consumer ecosystem spanning food delivery, quick commerce, and digital payments. The collaboration also reflects a wider industry trend where platforms are leveraging payment-led incentives to drive customer loyalty.

To access the offer, users can link their Amazon Pay Balance with the Zomato app either through the payment settings or during checkout. Once linked, customers need to select the applicable promotional offer from the app’s offer section and complete the payment using Amazon Pay Balance.

Amazon Pay said the partnership expands its presence in everyday digital transactions, enabling customers to use their stored balance for regular food orders while earning instant benefits. The initiative is expected to gain traction during peak weekend ordering periods across India.