The agency will continue leading digital strategy, creative communication, and platform engagement for the digital-first insurer.
Zuno General Insurance has renewed its partnership with digital agency BC Web Wise for the second consecutive year. Under the extended mandate, BC Web Wise will continue to lead Zuno’s digital strategy, creative content, and audience engagement across social platforms.
The partnership began during a pivotal transition-when Edelweiss General Insurance rebranded to Zuno. BC Web Wise spearheaded the digital-first transformation, including the launch of Zuno’s first digital video commercial and the rollout of its refreshed brand identity across platforms.
In 2023, the agency also conceptualised the “Zuno Driving Quotient” campaign, which spotlighted usage-based insurance and resonated strongly with a digital-savvy audience.
Ketan Mankikar, Head & VP – Marketing, Zuno General Insurance, said,
“Zuno was born from the belief that insurance should be easy, friendly, and transparent. BC Web Wise has been a key co-creator of the Zuno brand-from our rebrand day zero to every campaign since. Their energy, agility, and digital-first thinking have helped us shape a standout identity. We’re thrilled to continue this journey.”
Chaaya Baradhwaaj, Founder & MD, BC Web Wise, added,
“Zuno is the kind of client every digital agency hopes for-bold, experimental, and in sync with the digital generation. We’re proud to have helped shape its story. This renewal strengthens our shared vision for the future of insurance communication.”
As part of the renewed mandate, BC Web Wise will continue driving Zuno’s digital presence through strategic content, innovative campaigns, app-based experiences, and real-time storytelling.
