Community-driven initiative generates 25M+ impressions, sparks conversations on sustainability and road safety
Zypp Electric, India’s leading EV rental platform, celebrated its 8th Foundation Day with the remarkable success of its viral campaign ‘Green Hai Toh Zypp Hai.’ The campaign not only marked eight years of Zypp’s journey but also significantly amplified awareness around electric vehicle (EV) adoption and road safety, in collaboration with Traffic Gurugram – further strengthening Zypp’s position as a sustainability-first brand.
The initiative achieved nationwide traction, with over 2,500 participants generating 3,000+ pieces of UGC contentincluding videos and posts. These efforts collectively drove 25+ million organic impressions across social media. The top three videos alone crossed 6.3M, 6.1M, and 1.1M views, reflecting deep audience engagement. To keep momentum high, Zypp rewarded the video with the highest views with an iPhone giveaway.
‘Green Hai Toh Zypp Hai’ spotlighted authentic stories of customers, riders, and partners who are embracing green mobility, showcasing the tangible benefits of electric logistics in reducing urban pollution and carbon emissions.
Akash Gupta, Co-founder & CEO, Zypp Electric, shared,
“Green Hai Toh Zypp Hai wasn’t just a campaign, it was a movement. With a lean budget, we created virality, sparked real social conversations, and amplified our core mission of accelerating EV adoption and road safety. This is proof that purpose-driven marketing can deliver massive brand impact while building a community united by the goal of going emission-free.”
Through this campaign, Zypp reinforced its vision of making every delivery green and its commitment to building an ecosystem that powers India’s shift towards sustainable mobility.
