Praveen Someshwar has stepped down as Managing Director and Chief Executive Officer of HT Media Group after guiding the organization for nearly seven years. Today marks his final day with the media conglomerate before he transitions to United Spirits (USL), where he will begin a new chapter on April 1. Someshwar joined HT Media in … Read more
Coca-Cola plans to launch its sports drink BodyArmorLyte in India this summer. The company also expects its popular drinks Thums Up and Sprite to each hit $2 billion in sales, according to Sundeep Bajoria, a top executive at Coca-Cola India. With summer coming early this year, Coca-Cola is adding several new drinks to its Indian … Read more
Coca-Cola plans to launch its sports drink BodyArmorLyte in India this summer. The company also expects its popular drinks Thums Up and Sprite to each hit $2 billion in sales, according to Sundeep Bajoria, a top executive at Coca-Cola India. With summer coming early this year, Coca-Cola is adding several new drinks to its Indian … Read more
Imagine standing among millions of devotees at the banks of the Ganges, where ancient tradition and modern marketing blend seamlessly. This is Mahakumbh, where over 66 crore people gather in a spiritual celebration that happens just once every 144 years. But there’s something fascinating happening beneath the surface of this spiritual gathering. Mahakumbh has transformed … Read more
The campaign emphasizes sun protection and instant product accessibility through Zepto’s quick delivery service. Key Highlights: Summary: Honasa Consumer, parent company of leading skincare brands, has partnered with Zepto to highlight the importance of daily sun protection. The campaign showcases a variety of sunscreens tailored for different skin types, promoting their accessibility through Zepto’s 10-minute … Read more
The advanced assistant enhances conversations, personalizes tasks, and integrates seamlessly with smart home devices. Key Highlights: Summary: Amazon has launched Alexa+, an enhanced version of its virtual assistant, powered by generative AI to provide a more conversational, proactive, and personalized experience. Alexa+ integrates advanced natural language processing, allowing users to engage in fluid discussions and … Read more
The textile leader introduces a fresh range of stylish, versatile linen apparel. Key Highlights: Summary: Arvind, a pioneer in the textile industry, has launched a reinvented linen collection designed for modern consumers. The new range emphasizes breathability, comfort, and effortless style, making linen a staple for all seasons. The brand’s innovation in fabric treatment ensures … Read more
The performance-focused platform expands beyond native advertising to unlock new revenue opportunities. Key Highlights: Summary: Taboola has launched Realize, a groundbreaking ad platform designed to drive publisher revenue growth in an evolving digital ecosystem. While native advertising has been a cornerstone of Taboola’s success, challenges like reduced search and social traffic have necessitated a more … Read more
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