Badminton champion PV Sindhu has joined Himalaya Wellness Company’s “Muskaan” initiative, partnering with Smile Train India to support children born with cleft conditions. Since 2016, Muskaan has facilitated over 2,000 free cleft surgeries across 600+ districts in India. At an event in Hyderabad, Sindhu emphasized how confidence shapes a child’s future, stating, “Every child deserves … Read more
Diving into Licious’ latest Holi advertisement feels like an immersive sensory journey. The blend of soulful qawwali, aromatic visuals, and tranquil storytelling creates a uniquely captivating experience that lingers long after the 77 seconds are over. In a bold departure from traditional Holi campaigns, Licious has masterfully crafted a meat-centric narrative during a festival typically … Read more
FCB India, part of FCB Group India (IPG Group), has secured the creative mandate for Dulcoflex, a globally recognized digestive health brand. The agency will develop integrated marketing campaigns from its Mumbai office to strengthen Dulcoflex’s position as a leader in the laxative category and enhance its connection with Indian consumers. The partnership was established … Read more
Bain & Company has named Shyam Unnikrishnan as managing partner for its India business, effective April 1, 2025. In this role, Unnikrishnan will oversee the country’s growth, strategy, people, and operations. With nearly two decades of global consulting experience, Unnikrishnan has worked across Bain’s Sydney, Atlanta, and New Delhi offices and is currently based in … Read more
The campaign uses humor, music, and the legendary appeal of Amitabh Bachchan to stress the importance of proper waterproofing in Indian homes. Key Highlights: Summary:Dr. Fixit has launched a new campaign featuring Amitabh Bachchan, reinforcing the importance of robust waterproofing solutions for Indian homes. Through a quirky and memorable jingle, “Water Proofing Ka Baap,” Bachchan … Read more
The global denim brand partners with the Punjabi superstar to highlight individuality, cultural influence, and contemporary style Key Highlights: Summary:Levi’s has officially onboarded global icon and music sensation Diljit Dosanjh as its new global brand ambassador. The collaboration celebrates individuality, cultural authenticity, and fashion-forward thinking, with Dosanjh becoming the first Punjabi artist to represent the … Read more
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