India’s young vice-captain Shubman Gill is set to make a significant brand transition when he faces Australia in the Champions Trophy semi-final. The 25-year-old batting sensation will debut the prestigious MRF sticker on his bat, joining an exclusive club of cricket legends that includes superstar Virat Kohli. This new endorsement marks the end of Gill’s … Read more
LS Digital has unveiled DataQuark, a dedicated business unit for data and insights, elevating its existing data operations to meet growing market demand. Former Data & Insights CEO Vinay Tamboli will lead this new entity as CEO. “In today’s digital-first world, businesses must harness data’s full potential,” said Prasad Shejale, founder and CEO of LS … Read more
Om Jha has been elevated to the position of director – global media capabilities at PepsiCo, marking a significant milestone in his 5.5-year journey with the beverage and snack giant. Previously, Jha served as director – media, data, marketing capabilities and partnerships, where he made substantial contributions to the company’s marketing operations. In a heartfelt … Read more
The Board of Control for Cricket in India (BCCI) has officially kicked off its search for a comprehensive media agency to handle the promotional strategy for the upcoming Indian Premier League (IPL) 2025 season. Through a recently issued Expression of Interest (EOI), the cricket governing body is seeking an agency with extensive capabilities across all … Read more
After a remarkable 25-year tenure with the Jagran group, Bharat Gupta has concluded his chapter as CEO of Jagran New Media, embarking on a new professional path. Gupta announced his departure on Linkedin, After a quarter-century with Jagran Prakashan Ltd. and Jagran New Media, I’m stepping down to reflect and explore new horizons. Leading Jagran … Read more
The campaign positions Pepsi as the beverage for all occasions, countering Coca-Cola’s focus on specific moments. Key Highlights: Summary: Pepsi has reignited the longstanding cola wars with its latest ‘Anytime is Pepsi Time’ campaign, a direct counter to Coca-Cola’s ‘Half Time’ initiative. While Coca-Cola’s campaign encourages consumers to take a refreshing pause during specific moments, … Read more
Decathlon India has launched the third edition of its impactful “Play Your Own Way” campaign, challenging traditional definitions of athleticism just in time for International Women’s Day. The initiative boldly asserts that an athlete isn’t defined by gender but by the courage to move, compete, fall, rise, and persist. The campaign centers on a compelling … Read more
Bollywood superstar Shah Rukh Khan has joined forces with LT Foods as the new brand ambassador for DAAWAT, the premium basmati rice brand that graces dinner tables worldwide. The King of Bollywood expressed his enthusiasm about the partnership, saying, “I’m glad to partner with DAAWAT, where passion and commitment to excellence come together, inspiring people … Read more
The campaign highlights Garnier’s commitment to providing natural, reliable, and easy-to-use hair color solutions. Key Highlights: Summary:Garnier Black Naturals has introduced a new campaign featuring MS Dhoni and Sakshi Singh Dhoni, reinforcing the importance of trust and ease of use in hair coloring. The ad captures a lighthearted exchange between the couple, where Sakshi playfully … Read more
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