Prasar Bharati has signed what sources describe as potentially its biggest-ever media deal with veteran news anchor Sudhir Chaudhary to spearhead Doordarshan’s ambitious revival. The landmark partnership aims to restore DD as a dominant force in Indian television news. Sources close to the development confirm that Chaudhary will join the public broadcaster within months, bringing … Read more
Director General of Health Services Atul Goel has formally requested IPL Chairman Arun Singh Dhumal to prohibit all tobacco and alcohol advertising during cricket matches, related events, and national TV broadcasts. In his March 5 letter, also addressed to the BCCI, Goel called for sportspersons to be discouraged from endorsing these products, either directly or … Read more
The ICC Champions Trophy 2025 final has become a watershed moment for sports streaming technology, with Jio Hotstar reporting an unprecedented 900 million concurrent viewers during India’s victory over New Zealand on Sunday. This digital milestone represents a fundamental shift in global sports consumption patterns. Industry analysts note that this viewership figure—nearly triple the platform’s … Read more
Netflix has announced the expansion of its WWE partnership to include India, with streaming set to begin on April 1, 2025. This builds upon Netflix’s existing exclusive rights to WWE content in the US, Canada, and UK. In a targeted promotional video, WWE legend Triple H confirmed that the platform will broadcast all major WWE … Read more
Cadbury Dairy Milk has released two new advertisements centered on the theme of belonging and acceptance in unfamiliar environments, though one raises concerns with its approach to a sensitive topic. The first ad features a college freshman who, while searching for his room, is summoned by seniors in what initially appears to be a ragging … Read more
Reliance Consumer Products has announced a dynamic new campaign for Campa Energy, with the television commercial set to premiere strategically before the Champions Trophy final. The campaign specifically targets today’s youth and their active, fast-paced lifestyles. Prasoon Joshi, Chairman and CCO of McCann Worldgroup, explained the creative vision: “Young India runs on spontaneity, speed, and … Read more
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