PHD India has been appointed as Agency on Record for Bondbazaar. The partnership tasks PHD with developing strategic growth initiatives and elevating the brand’s market position through effective communication strategies and creative marketing approaches. Both organizations aim to establish innovative solutions that drive meaningful business impact.
Deepinder Goyal, CEO of food delivery giant Zomato, has invested $20 million in LAT Aerospace, a new aviation startup he co-founded with Surobhi Das, former Chief Operating Officer at Zomato. According to The Economic Times, Das will lead day-to-day operations while Goyal will serve in a non-executive capacity as investor and mentor. “Both Das and … Read more
Premium skincare brand Minimalist is set for dramatic offline expansion following Hindustan Unilever’s (HUL) ₹3,000 crore acquisition of a 90.5% stake, pending regulatory approvals. The partnership aims to increase Minimalist’s retail footprint from 2,000 to 20,000 stores nationwide within two years. Mohit Yadav, Co-Founder and CEO of Minimalist, emphasized how HUL’s retail expertise will accelerate … Read more
JioStar, the official broadcast and digital partner for TATA IPL, has unveiled its ‘Yahaan Sab Possible Hai’ campaign for the 2025 season. The campaign showcases the tournament’s wide-ranging influence and ability to connect with diverse audiences through a series of films, some directed by acclaimed filmmaker Nitesh Tiwari. The star-studded campaign features cricket icons MS … Read more
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