PepsiCo plans to significantly expand its packaged food presence in India, focusing on the country’s diverse regional tastes. CEO Jagrut Kotecha of PepsiCo India and South Asia emphasizes that snack consumption in India remains lower than other countries, presenting substantial growth opportunities. To maximize its market approach, the company has strategically divided India into nine … Read more
The timing couldn’t be worse for WPP as Coca-Cola shifts a significant portion of its U.S. media business to rival Publicis. This move comes just two weeks after WPP reported disappointing revenue figures that sent its share price to a four-year low, despite efforts to reposition the company with AI integration and a revitalized GroupM … Read more
Skechers has added star bowler Jasprit Bumrah to its growing roster of cricket athletes. The India and Mumbai Indians paceman will compete in Skechers Cricket footwear and feature in marketing campaigns for both performance and lifestyle collections. Bumrah joins fellow cricketers Ishan Kishan and Yastika Bhatia, who have been wearing Skechers footwear for the past … Read more
Tata Play has partnered with FanCode to provide comprehensive sports coverage to its direct-to-home and streaming subscribers. The collaboration, branded as Tata Play FanCode Sports, will deliver over 100 hours of live sports content monthly across eight major sports categories and numerous tournaments. Indian sports enthusiasts will gain access to premier events including the Carabao … Read more
Heineken, the world’s most international brewer, has renewed its global media relationship with Dentsu for two more years, continuing their eight-year partnership. The new contract covers 100 markets including Mexico, Brazil, UK, Italy, Germany, Spain, Netherlands, South Africa, Nigeria, Vietnam, and India. Since joining Heineken’s media agency roster in 2016 and becoming a key partner … Read more
Dream11 has unveiled its new fantasy sports campaign for IPL 2025, bringing together Bollywood superstars and cricket icons in a playful contest. The campaign, titled ‘Aapki Team Mein Kaun?’, features Aamir Khan and Ranbir Kapoor assembling rival fantasy teams dubbed Aamir11 and Ranbir11. The campaign showcases a star-studded cricket lineup including Rohit Sharma, Hardik Pandya, … Read more
Lotus Botanicals has launched LuminaFresh Underarm Spray Serum, an innovative non-aerosol, alcohol-free alternative to traditional deodorants. This multifunctional product combines underarm brightening with odor defense using 100% natural extracts, offering long-lasting freshness while supporting skin health. Following the “Gentle on underarms, tough on odour” philosophy, LuminaFresh embodies Lotus Botanicals’ #BeautyInBalance commitment, delivering a clean alternative … Read more
Uber has introduced a ‘Missed Flight Connection Cover’ to assist Mumbai commuters facing airport delays due to extensive road construction. Launched in partnership with Reliance General Insurance, the service provides compensation up to Rs 7,500 for passengers who miss flights due to traffic delays. Available for just Rs 3 per ride, the cover also includes … Read more
Ola Electric Mobility will begin delivering its new motorcycles by early April 2025, according to CFO Harish Abichandani. The company is expanding both its product range and market distribution network to strengthen its position in the electric vehicle sector. With a 28% market share reported in February, Ola Electric expects continued growth through March and … Read more
Urban Company has stepped into the quick commerce arena with the introduction of ‘Insta Maids,’ a new service promising domestic help within just 15 minutes of booking. This innovative offering marks the home services platform’s entry into the rapidly expanding quick delivery sector. The service is currently running as a pilot project in Mumbai, with … Read more
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