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Day: March 22, 2025

Asian Paints Revolutionizes Budget Painting with Premium Warranty Promise

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Asian Paints has unveiled its groundbreaking “Budget Kam, Warranty Mein Dum” campaign, showcasing the exceptional value proposition of its Ace Exterior Emulsion and Tractor Emulsion products. This strategic initiative directly addresses the common consumer dilemma of balancing affordability with quality in home improvement projects. The innovative product line delivers professional-grade durability at accessible price points, … Read more

My11Circle Launches Immersive “Circle Mein Aaja” Campaign for IPL 2025

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Fantasy sports platform My11Circle has unveiled its innovative “Circle Mein Aaja” (Come Into The Circle) campaign for TATA IPL 2025, creating an engaging fantasy cricket experience that places users at the center of the action. The comprehensive campaign features six captivating advertisements starring cricket luminaries including Sourav Ganguly, Shubman Gill, Mohammed Siraj, Ruturaj Gaikwad, Rinku … Read more

PokerBaazi Revitalizes Popular Campaign with Shahid Kapoor as Strategic Thinking Ambassador

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PokerBaazi has strategically relaunched its signature “Tu Poker Khelta Hai Kya?” (Do You Play Poker?) campaign featuring Bollywood star Shahid Kapoor, positioning poker as a sophisticated mind sport requiring advanced cognitive skills rather than mere gambling. The comprehensive marketing initiative introduces a series of four cleverly crafted advertisements that employ subtle humor to demonstrate how … Read more

Birla Opus Paints and JioStar Launch Innovative ‘Indian Colours League’ for IPL 2025

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Birla Opus Paints has announced a creative partnership with JioStar for TATA IPL 2025, unveiling the ‘Indian Colours League’ campaign that ingeniously connects cricket’s premier tournament with the paint brand’s ‘Duniya Ko Rang Do’ philosophy. This innovative campaign will feature a unique color-blending concept where the signature colors of two competing IPL teams will merge … Read more

Global CMOs Redefine Their Role as Strategic Growth Drivers in 2025

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In 2025, Chief Marketing Officers worldwide are spearheading organizational transformation through several key initiatives. Foremost among these is the integration of AI-driven customer intelligence, with companies in North America and Europe investing heavily in predictive analytics that anticipate consumer needs before they arise. Asian markets, particularly in Singapore and South Korea, lead in “experience orchestration” … Read more

Zomato Quick Launches Nostalgic ’10-Minute Delivery’ Campaign

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Zomato has unveiled a clever new marketing campaign for its Zomato Quick service, creatively highlighting its 10-minute food delivery promise. The campaign features four films that follow food’s journey from restaurant kitchens to customers’ doorsteps with a nostalgic musical twist. Each advertisement repurposes the iconic Bollywood song “Ek Do Teen,” cleverly stopping the count at … Read more

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