From Momos to Noodles: Wow! Momo’s Bold Expansion Could Create a Rs 100 Crore FMCG Powerhouse
Popular quick-service restaurant chain Wow! Momo is making a strategic leap into the competitive Rs 14,000 crore instant noodles market with the launch of Wow! Noodles. The company is bringing its culinary expertise to this new venture, offering unique desi-Asian flavor profiles including Khow Suey, Thukpa, and Chinese Bhel that differentiate it from established players. … Read more